Automotive User Experience
Overview only (Detailed development content is confidential)
ZEEKR MIX / Waymo
Ride hail , Ethnographic research
![[For+blog+only]+Waymo_Geely_Interior_No+Disclaimer.jpg](https://static.wixstatic.com/media/1b2043_77c5769de4224cea82ec18f8a66f3d91~mv2.jpg/v1/crop/x_0,y_40,w_1500,h_764/fill/w_483,h_246,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BFor%2Bblog%2Bonly%5D%2BWaymo_Geely_Interior_No%2BDisclaimer.jpg)
Images: Zeekr
Ethnographic research
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Planned and structured user research
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Conduct observational studies
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Interviewed passengers and drivers
Data Analysis
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Affinity mapping
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Journey mapping
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Defined personas and user archetypes
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Competition Analysis
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Define opportunity areas
Knowledge sharing
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Summarising findings, analysis and ideas
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Share design and brand strategy
Role: Field Researcher, Design Strategist
Timeframe: 2019 - 2020
Duration: 6 months
Client: Lynk & Co Design
Project: ZEEKR MIX / Waymo collaboration
The brief was to create an informative foundation to guide the specifications for the functions and characteristics of a ride hailing vehicle, with a global perspective.
I worked amongst a team to structure and conduct ethnographic research in Hangzhou, China and London, UK to gather insights on the user needs from a ride hail driver’s perspective and passengers perspective.
The insights and analysis were used to informed design and brand strategy.
Lynk & Co 08
Crossover SUV
Images: Lynk & Co
Product definition
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Personas
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User journeys
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Defined design goals
HMI Concept Development
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Storyboarding
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Built wireframes (in figma)
Iteration
Prototyping
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Created interactive prototypes (Figma)
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Collaborated with developers to implement concepts into ergo buck
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Conducted trial tests
Evaluative research
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Structured and lead user testing
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Moderated in-depth qualitative testing
Analysis
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Summaried data
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Identified issues
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Implemented improvements
Documentation
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Shared findings with stakeholders and design teams
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Delivered HMI concepts
Role: Team Lead, Interaction designer, User Researcher
Timeframe: 2020-2021
Client: Lynk & Co Design
Project: Lynk & Co 08
This assignment began from the conception of the project, starting with understanding the fundamental needs and use case of the vehicle within the Lynk & Co line up. The project continued into defining and conceptualizing Lynk & Co’s HMI generation- ‘CoLynk4’.
The UX team, UI team, and developers worked closely to build prototypes of the concept in ergonomic bucks for validating concepts. I took responsibility for structuring and conducting user testing as well as analysing data to support feedback for iterations.
The HMI concepts and user feedback impacted the design and sourcing of interior components.
ZEEKR 009
Luxury Mobility Experience
Images: ZEEKR
Research
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Benchmarking
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Qualitative surveys
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Secondary research
Opportunity Analysis
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Created user journeys
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Aligned with stakeholders
Concept development
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Designed holistic in-car experiences
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Storyboarding
Prototype
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Built scaled prototypes
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User testing
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Design iteration
Presentation
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Demonstrated prototypes and simulated user journeys in the buck to stakeholders
Role: Mobility Experience designer
Timeframe: 2018-2019
Client: Lynk & Co Design
Project: ZEEKR 009
I worked within a collaborative team amongst user experience, brand, strategy and interior design teams to develop human centred experiences within the interior.
I conducted market research and benchmarking in China to inform our ideation. We built adjustable UX rigs to scale, which we used to conduct user tests on our concepts. Finally, we prototyped our vision of personalized, unique experiences in an immersive ergonomic buck where stakeholders and design team could sit and experience sound, lighting and digital interactions.
This visionary UX work can now be seen in ZEEKR 009.